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Media Kit
The Financial Planning Toolkit provides trustworthy, comprehensive, and user-friendly personal financial information that helps people improve their lives. Content is organized into six modules:
- Goal Setting and Data Collection
- Investments
- Taxes
- Insurance / Risk Management
- Retirement Planning
- Estate Planning
... and is designed to provide our consumer audience with "total know-how for their financial future."
Primary Audience
Non-professional consumers who are looking for objective information to help them protect their families and secure their financial futures. Most of Financial Planning Toolkit traffic comes from a very specific query to the search engines...
From ClickZ Network Newsletter
"It has been proven repeatedly that search-generated traffic is among the most-qualified and best-converting traffic that can be driven to a Web site, as those users are actively looking for information or relevant products or services."
Toolkit Media Group Publisher
John Duoba
ROS Advertising Rate Card
Rates based on a guaranteed minimum of 500,000 impressions.
| Ad Size (pixels) |
Net rate |
Net CPM |
| Full Banner (468x60) |
$6,000 |
$12.00 |
| Half Banner (234x60) |
$4,000 |
$8.00 |
| Square Button (125x125) |
$4,000 |
$8.00 |
| Skyscraper (120x600 or 125x475) |
$6,000 |
$12.00 |
| Sponsorship |
$3,000 |
$6.00 |
Ad Specifications
- Production contact: Joel Handelsman
- Server environment: The Financial Planning Toolkit is hosted on multiple Windows NT servers and uses custom Javascript to serve and rotate ads, and to generate random numbers to be appended to the ad URL, where required to prevent ad caching.
- Banner specifications:
- Image size. The ad image sizes listed above are the maximum sizes permitted. Smaller ads, such as 125 x 90 pixels, are acceptable, provided that the length and width values do not exceed the maximum.
- File size. In the interest of keeping page load times to a minimum, we request that image file size not exceed 13k.
- Looping. Unlimited looping of ads is permitted, so long as file sizes conform to maximum size requirements.
- Ad types. We accept most Dart tags, but only those rich media types that do not require a download or plug in. NOTE that the site does not employ frames and we cannot accept ads that require a framed environment.
- Hosting. Ads may be served directly by supplying us with the images (generally in .gif or .jpeg format), destination URLs, and ALT text. Ads may also be served by third parties by supplying us with the html required to establish both image and destination URLs.
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